About Us



Holland Children’s Movement works to ensure Nebraska children and families are prioritized in state budget and policy decisions through strategic advocacy, public engagement and effective collaboration.


Nebraska will become the national beacon in economic security and opportunity for all children and families.


Hadley Richters

Chief Executive Officer

Hadley leads Holland Children’s Movement as the Chief Executive Officer.

Hadley has a range of fundraising, communications and executive experience in political campaigns, capital campaigns, and other projects. She has seen some of the most ambitious initiatives to the finish line in Nebraska through her work at RichtersBrinkman LLC and independently. Hadley is known for delivering results and breaking records.

A graduate of the University of Nebraska, Hadley served as the Finance Director for the Nebraska Democratic Party and subsequently Executive Director.  

Born and raised in Lincoln, Nebraska, Hadley resides in Omaha and can be spotted in Midtown accompanied by her dog Lois. 

“The people who are crazy enough to think they can change the world are the ones who do.” – Steve Jobs

Sarah Ann Kotchian

Vice President of Public Policy

As Vice President of Public Policy, Sarah Ann leads our research and education efforts supporting children and working families in Nebraska.

Sarah Ann’s career has been devoted to work on behalf of children and youth in settings that have ranged from an NAEYC- accredited infant room, to a children’s respite care center preschool classroom, to an emergency children’s crisis shelter for children and youth ages birth through 18 years. She has worked as a voice for children in boardrooms, the courtroom, and on Capitol Hill. Her work for more than the past decade has been predominately focused on an array of state policy issues impacted children from inside the Nebraska Legislature. She is a graduate of Creighton University and the University of Nebraska College of Law.

Sarah Ann resides in Omaha with her husband John and assumes her favorite title of “Mama” to their young daughter, Blythe.

“Listen to the mustn’ts child. Listen to the don’ts. Listen to the shouldn’ts, the impossibles, the won’ts. Listen to the never haves, then listen close to me…Anything can happen, child. Anything can be.” – Shel Silverstein 

Rachel Meier

Director of Communications

As Director of Communications, Rachel works to ensure that the mission of Holland Children’s Institute flows through all of our work.

Rachel’s professional background in the public policy and nonprofit fields is focused largely around children and economic security. Her experience with the Nebraska Unicameral includes legislative and administrative work for two state senators, the Appropriations Committee, and an internship with a government relations firm. A graduate of the University of Nebraska, Rachel’s foundation in children’s issues is rooted in her experience as an assistant teacher in an infant room at an early childhood care and education center. 

Rachel and her husband are enjoying the adventures of parenthood with their toddler. 

“The clash of ideas is the sound of freedom.” – Lady Bird Johnson 

Maria Vieyra Villeda

Director of OPERATIONS

As Director of Operations, Maria works to ensure that the day-to-day operations of the Holland Children’s Movement run efficiently to accomplish our mission.

Maria has devoted her time volunteering for nonprofits, such as Council Bluffs Recreation Association (COBRA), United Way and Open Door Mission. She brings passion and a vast amount of project management skills to the Holland Children’s Movement. She has managed high-profile projects for financial institutions on behalf of First Data Corporation. Maria has a Bachelor of Arts degree from Buena Vista University in Marketing and Management with a Masters in Business Administration from Bellevue University.

Maria and her husband Kal enjoy participating in outdoor activities such as hiking, sand volleyball, and Jazz on Green at Midtown Crossing.

“You may not always have a comfortable life and you will not always be able to solve all of the world’s problems at once but don’t ever underestimate the importance you can have because history has shown us that courage can be contagious and hope can take on a life of its own.” – Michelle Obama

Joseph Adler

Director of Strategic Engagement

As Director of Strategic Engagement, Joey maximizes our outreach and public education efforts.

Joey brings a strong combination of issue area expertise and technical skill to his role at Holland Children’s Movement. A former Legislative Aide in the Unicameral, he is fluent in the mechanics of state policymaking. Joey’s range of Nebraska specific political experience is broad and includes directing field work, data work and campaign management. He formerly served as the Chair of the Young Democrats of America LGBTQ Caucus. 

Joey is committed to leveraging his experience and his passion for the mission of Holland Children’s Movement to help us reach our goals for children and working families in Nebraska.

“We will do what is hard. We will achieve what is great. This is a time for American Heroes and we reach for the stars.” – President Bartlet (The West Wing)

Victoria Jones

Graphic Designer

Victoria brings technical skill and talent as Graphic Designer at Holland Children’s Institute. She pairs her creativity with our mission to produce relevant reports and materials. Her ability to translate data and research into digestible visuals drives results for children and families. Victoria interned at The Salvation Army, along with working with children at the University of Nebraska at Omaha’s science and math summer camp, Aim for the Stars. She graduated with her B.S. in Communications from UNO.

“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.” – Maya Angelou