WHO WE ARE
Holland Children’s Movement works to ensure Nebraska children and families are prioritized in state budget and policy decisions through strategic advocacy, public engagement and effective collaboration.
Nebraska will become the national beacon in economic security and opportunity for all children and families.
MEET OUR TEAM
Chief Executive Officer
Hadley leads Holland Children’s Movement as the Chief Executive Officer.
Hadley has a range of fundraising, communications and executive experience in political campaigns, capital campaigns, and other projects. She has seen some of the most ambitious initiatives to the finish line in Nebraska through her work at RichtersBrinkman LLC and independently. Hadley is known for delivering results and breaking records.
A graduate of the University of Nebraska, Hadley served as the Finance Director for the Nebraska Democratic Party and subsequently Executive Director.
Born and raised in Lincoln, Nebraska, Hadley resides in Omaha and can be spotted in Midtown accompanied by her dog Lois.
“The people who are crazy enough to think they can change the world are the ones who do.” – Steve Jobs
Maria Vieyra Villeda
Director of OPERATIONS
As Director of Operations, Maria works to ensure that the day-to-day operations of the Holland Children’s Movement run efficiently to accomplish our mission.
Maria has devoted her time volunteering for nonprofits, such as Council Bluffs Recreation Association (COBRA), United Way and Open Door Mission. She brings passion and a vast amount of project management skills to the Holland Children’s Movement. She has managed high-profile projects for financial institutions on behalf of First Data Corporation. Maria has a Bachelor of Arts degree from Buena Vista University in Marketing and Management with a Masters in Business Administration from Bellevue University.
Maria and her husband Kal enjoy participating in outdoor activities such as hiking, sand volleyball, and Jazz on Green at Midtown Crossing.
“You may not always have a comfortable life and you will not always be able to solve all of the world’s problems at once but don’t ever underestimate the importance you can have because history has shown us that courage can be contagious and hope can take on a life of its own.” – Michelle Obama
Director of Strategic Engagement
As Director of Strategic Engagement, Joey maximizes our outreach and public education efforts.
Joey brings a strong combination of issue area expertise and technical skill to his role at Holland Children’s Movement. A former Legislative Aide in the Unicameral, he is fluent in the mechanics of state policymaking. Joey’s range of Nebraska specific political experience is broad and includes directing field work, data work and campaign management. He formerly served as the Chair of the Young Democrats of America LGBTQ Caucus.
Joey is committed to leveraging his experience and his passion for the mission of Holland Children’s Movement to help us reach our goals for children and working families in Nebraska.
“We will do what is hard. We will achieve what is great. This is a time for American Heroes and we reach for the stars.” – President Bartlet (The West Wing)
Director of Communications & Program development
As Director of Communications and Program Development, JohnCarl works with Movement staff to bring the mission, vision, and values to life, by telling the important stories of Nebraskan’s children and families, as well as giving voice to the data collection conducted on policy issues on the minds of Nebraskans.
JohnCarl holds a dual Bachelors of Arts from Hastings College in Political Science and Psychology, and Masters in Public Administration, Nonprofit Management from the University of Nebraska at Omaha. He previously served as a Program Coordinator for Heartland Family Service.
Outside of professional commitments, JohnCarl serves as a member of the Board of Directors for GLSEN Omaha, and creates national impact through their role as a senior member of GLSEN’s National Advisory Council. GLSEN seeks to create safe, healthy, inclusive, and affirming school communities for ALL students, including LGBTQ+ students. JohnCarl is Co-Chair of the Mayor’s LGBTQ+ Advisory Board, a member of Young Jewish Omaha, and volunteers with the Institute of Holocaust Education. They are also a recipient of the Omaha Jaycees’ Ten Outstanding Young Omahans Award, 2018.
“It is easier to build strong children than to repair broken [adults].” -Frederick Douglass
Victoria brings technical skill and talent as Graphic Designer at Holland Children’s Institute. She pairs her creativity with our mission to produce relevant reports and materials. Her ability to translate data and research into digestible visuals drives results for children and families. Victoria interned at The Salvation Army, along with working with children at the University of Nebraska at Omaha’s science and math summer camp, Aim for the Stars. She graduated with her B.S. in Communications from UNO.
“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.” – Maya Angelou