Early childhood programs that care for and educate children in Nebraska’s lowest income families should be committed to high quality care. The greatest barriers to building quality early childhood education start with affordable access and teacher qualifications. In 2016, Nebraska became the second state to pass School Readiness Tax Credits for early childhood programs and members of the workforce. The credits are tied directly to Step Up to Quality (hyperlink) ratings and the professional qualifications of the workforce. The higher the level of program quality and staff qualifications, the higher the tax credits. These tax credits serve as an incentive and a catalyst for speeding up the availability of quality statewide. Holland Children’s Movement advocacy was integral in passing this legislation. Our team steered this innovative solution from the idea state through to the Governor’s signature on the final bill.